past work

The Nishat Hotel

Branding and identity for a new boutique hotel, owned by the St. James Club, London. The Nishat is the first boutique hotel in Pakistan, seeded in exquisite service and detail. In our various studies and design explorations, we focused on orchestrating a look that defines a comfortable timeless luxury, yet is unique, fresh and current. The design sensibility and aesthetic combines a harmony of classic and modern touches, resulting in a beautiful juxtaposition of heritage and contemporary design.

Project included
LOGO
BRAND DEVELOPMENT STATIONERY
PACKAGE DESIGN
WEBSITE
ENVIRONMENTAL

 

target up & up

Up & Up is a "compare to" line of products owned by Target. Each product is positioned on the store shelf next to a competing national brand. Working closely with the Brand Design Lab team, my role was to concept new packaging designs for specific categories throughout the Up & Up line of products. The goals were to create designs that are relevant within each product category while matching or exceeding the national brand's perceived quality.

Project included
PACKAGE DESIGN

 

The Boulevard

The Boulevard presents a platform where fashion designers can thrive; The boulevard is an exclusive fashion avenue. This logo and sales kit were designed to reflect the high-end, uptown-feel of this luxury shopping experience.

Project included
LOGO
BRAND DEVELOPMENT
BROCHURE
MARKETING MATERIALS

 

Target Annual Report

The Target AR 2012 Goes Interactive.The 2012 annual took the form of a truly integrated multi-channel experience, highlighting all the ways people connect with Target. In telling the year’s key stories, we went beyond the narrative on the page to drive readers to a more robust, year-round experience on the corporate site.

 

Project included
ANNUAL REPORT
LAYOUT DESIGN


Camp Invention

Celebrating the madcaps. In general, kids at Camp Invention tend to be a little different from the rest. The brand identity embraces the quirky nature of the kids who thrive at the camp. It celebrates the individuality and ingenuity of each camper, while giving audiences endearingly familiar reflections of the little inventors they know, love and nurture.

Project included
CONCEPT
DIRECT MAIL
MAGAZINE AD
MOBILE
ENVIRONMENTAL

 

The Nishat Apartments

Brand Story: A new dimension.
The Nishat Residences are like no other. Simply unparalleled amenities, accessibility and views create new dimensions in real estate standards. The beautiful, luxurious interior and exterior finishes have created new dimensions in architectural standards.  The brochure and website showcase this brand story with the use of large format photography, elegant typography and striking colors.

Project included
CONCEPT
BRAND STORY & MESSAGING
SALES KIT
BROCHURE

 

 

Austrian Embassy

Monthly event calendar mailed to embassy patrons at the Austrian Embassy, DC. The new quad-fold format, coupled with the avant-garde layout and monochromatic photography, increased event participation significantly.

Project included
LAYOUT DESIGN

 

 

Pom Pom Project

Logo and store identity for a non-profit that works with ethical and socially responsible fashion brands from Asia, Africa and the Middle East to bring the best in sustainable and socially conscious fashion.

Project included
LOGO
BRAND DEVELOPMENT
PACKAGE DESIGN
ILLUSTRATION


the cube

Restaurant logo and menu design for European and Continental bistro.

Project included
LOGO
MENU DESIGN
SIGNAGE


Cleveland Clinic

Series of posters and ads designed to booster patient enrollment at hospital clinics and emergency room. The campaign took a friendly, warm approach to patient care with interjecting illustration and photography in creating a larger image.

Project included
CONCEPT
ILLUSTRATION
LAYOUT DESIGN
PROMOTIONAL ADS


la jeunesse

Refresh, calm and indulge–packaging design for a new bath salt sold at upscale spas and department stores. Watercolor splashes, serene colors and open whites create a relaxed feel for these sensuous products.

Project included
PACKAGE DESIGN
BRAND DEVELOPMENT